"Google Launching AdWords Business Credit Card To Boost SMB Search Ad Spend, Starting First In UK, Extending To U.S."

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LINK: http://techcrunch.com/2012/10/07/google-launching-adwords-business-credit-card-to-boost-smb-search-ad-spend-starting-first-in-uk-extending-to-u-s/

In order to boost paid ad spend among SMBs ("Small and Medium Businesses"), Google is piloting a credit card which can only spend on AdWords (see also: "Extra Credit for Small and Medium-sized Businesses" on Google's blog -- http://adwords.blogspot.com/2012/10/extra-credit-for-small-and-medium-sized.html). 

In a survey conducted after the pilot launched, 74% of respondents said they now use AdWords Business Credit as their primary form of AdWords payment. Google says: "We hope AdWords Business Credit will give Small and Medium Sized Businesses more flexibility—some 'extra credit'—so they're able to focus on growing their businesses even further."

It will be interesting to see how this program unfolds and whether it will become a primary source of payment in the US -- specifically among SMBs.

Marcos Sheeran 27 Nov, 2012

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Source: http://feedproxy.google.com/~r/blogspot/BiUOP/~3/y0MWVNHGIes/google-launching-adwords-business.html
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