Disrupting the e-reader

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A German start-up called txtr recently announced the advent of the low-cost version of e-readers called the Beagle that will cost less than €10, i.e. $13 - undercutting the cheapest Kindle by $55+. 

The Beagle is a simple, no frills e-reader without any of the fancy specs that the Kindle or the Nook have. It would hold just 5 books at a time and run off traditional batteries. Digital books would be available to buy online or through their app and can be uploaded onto the device via bluetooth. Book prices would be similar to Kindle for mainstream books and the selection of books is about 400k books, approximately half of what Amazon has to offer. 

The reason that Txtr can offer such a low price is that they are targeting mobile operators as key partners. Txtr is in discussions to offer the device bundled with subscription contracts to lock users down - the kindle strategy taken to the extreme.

http://us.txtr.com/beagle/ 
http://www.digitaltrends.com/mobile/the-txtr-beagle-e-reader-will-cost-just-13-but-theres-a-catch/

Marcos Sheeran 27 Nov, 2012

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Source: http://feedproxy.google.com/~r/blogspot/BiUOP/~3/s0wRthbFf2A/disrupting-e-reader.html
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