One of the chief complaints about Facebook is that marketers cannot easily determine their ROI - there's not attribution to sales. Facebook announced today that they will be releasing a new advertising ROI tool that gets at exactly this issue. The tool follows off-Facebook actions generated by Facebook ads via registered email addresses, and allows marketers to optimize their campaigns for better ROI. The tool is handled by Datalogix.
Myounghee 20 Nov, 2012
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Source: http://feedproxy.google.com/~r/blogspot/BiUOP/~3/BiulrRfkClw/facebook-launching-new-roi-tool.html
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